The 1st Catalog Success (Now All About ROI) Latest Trends Report on Multichannel Mailing & Marketing Practices (October 2007)

The survey contains a statistical analysis of a questionnaire we sent to the entire Catalog Success e-mail list in late August. The first two questions screened out any noncatalog decision makers. That left us with completed surveys from 175 catalogers — 97 consumer, 78 B-to-B. Click on any or all of the sets of responses under “Related Content” to the right.