Survey on catalog/multichannel mailing creative issues, Catalog Success, Ovation Marketing

As with our previous four surveys, these pages include many of the results but not all of them. For the complete results, please click the links under "Related Content," above and to the right.

There are some noteworthy findings in these charts. When asked how their total page counts will change for this year overall compared to last year, 27.2 percent of catalogers (38.3 percent in 2007) said their page counts would increase; 22.3 percent said theirs would decrease (15.4 percent in ’07); 50.5 percent (46.3 percent in ’07) said they’d mail the same quantity.