Survey on catalog/multichannel mailing creative issues, Catalog Success, Ovation Marketing

This report contains a detailed statistical analysis of a questionnaire we e-mailed to the entire Catalog Success e-mail list in late August. The first question asked respondents whether they were catalogers. The second question asked if respondents were directly involved with making decisions regarding circulation and marketing planning. Those who responded “no” to either question were filtered out, reducing the number of completed surveys from 282 to 184 fully qualified catalogers — an even split of 92 B-to-C and 92 B-to-B respondents.