Quarterly Catalog Success (Now All About ROI) Latest Trends Report on Mailing and Marketing Practices (October 2008)

In this, our fifth Catalog Success Latest Trends Report, we’ve come full circle. We’re celebrating the first anniversary of our groundbreaking quarterly surveys of your industry. Unlike the previous surveys, which focused on key multichannel issues, management and creative, this go-round returns to the focus of last October’s survey: mailing and marketing practices.