Surprising Insights on How Online Influencers Drive Retail Sales
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Changing Consumer Behavior Through Advocacy
The key to mobilizing influencers to drive retail sales centers on advocacy — and it goes well beyond the standard social media activity of "likes" and "follows." To help move the purchasing needle, retailers need to identify brand advocates — i.e., influencers who are passionate about you, who fit your target demographic and who eagerly seek out two-way engagement. Moreover, on all of our programs we work to identify a moment in time that offers up a sense of urgency or a framework for influencer storytelling. In this way, influencers can provide authentic, first-person recommendations that shape consumer behavior and profoundly impact retailers' bottom lines.
0 Comments
View Comments
Related Content
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2016/10/1276421_iStock_000022284728.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2022/06/Conns-storefront.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2022/06/GettyImages-670884683.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2024/06/pd-hero-image-1.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2018/05/CRM-stock-image.jpg&w=142&h=80)
![](https://www.mytotalretail.com/thumb/?src=/wp-content/uploads/sites/14/2020/08/gettyimages-631066318-594x594.jpg&w=142&h=80)
Comments