Surprising Insights on How Online Influencers Drive Retail Sales
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Launching new products: New product launches have the potential to generate consumer excitement, but often it can be a challenge to connect emergent products with the right target audience. We worked with a national retailer to highlight the introduction of a new product line created by a top designer. Through a combination of online and offline events, our online influencers, who mirrored the new line's target audience, generated awareness and conversation about the launch. More importantly, their posts, photos and social media activity focused on driving consumers to shop the collection, both online and in-store.
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