Surprising Insights on How Online Influencers Drive Retail Sales
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Today's online influencers emerge in many different venues. Many host personal blogs, on topics ranging from parenting to lifestyle to organic and "green" issues, while others focus on specialty topics, including fashion, food, beauty, travel, home décor and fitness. We've also seen the rise of influencers who tell stories through photos and images on platforms such as Instagram and Pinterest. I've coined them "visual influencers." Moreover, these influencers all may be active on a plurality of social media platforms as well as in an offline capacity within their communities.
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