Surprising? Impressive? Or Just Plain Smart?

This may seem daunting, but if you choose a smaller project first, such as an e-mail campaign, it can get you started. So don’t wait! Ready … set … brainstorm, and go for the gold!

Carol Worthington-Levy is partner, creative services, for LENSER, a catalog consultancy. You can reach her at (408) 269-6871 or carol.worthington-levy@lenser.com.