Surprising? Impressive? Or Just Plain Smart?

Don’t Move Forward Without a Plan
The steps and work I’ve described are applicable for direct mail, e-mail, Internet, catalog and even space advertising. I’ve seen it used to create streaming video that sells online as well as any salesman. But you can’t just expect that it will fit into your day-to-day plans. It will only be achieved if you plan an initiative internally with a deadline and goal.