Surprising? Impressive? Or Just Plain Smart?

A Powerful Message Pays If Well-Targeted
Boldness is essential when seeking a breakthrough. When you understand your customer’s psychographic traits better, you discover the barriers you need to break down. This gives you the power to create concepts that are truly meaningful to your prospect.

Looking too much like your competition or trying to please too many people waters down your message. It doesn’t have the impact it would if it were well-targeted.