Sundance Catalog spent years building a brand and an audience. Now it is spinning off in new directions

By Catalog Success Staff

There are no current plans to role out another issue. Of key concern was compromising the “uniqueness” of the merchandise with frequent editions.

“We looked at it as an annual,” says Warren. “Perhaps it should be looked at it in the holiday period. I loved the idea, but with as much as we have to stay focused on, we are afraid we will get sidetracked. We are looking into special editions from time to time.”