Case Study: Sundance Catalog
Sundance Catalog spent years building a brand and an audience. Now it is spinning off in new directions
But a place so wonderful could not be expected to stay within its natural confines.
The Catalogs
Today, the spirit and brand of Sundance are carried around the world through the Sundance Channel, a cable station that shows award-winning independent films, and the mail order catalogs, Sundance Catalog, Jewelry and Rural Route 3.
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