Case Study: Sundance Catalog
Sundance Catalog spent years building a brand and an audience. Now it is spinning off in new directions
Attempting a Special Edition Catalog
The Special Edition catalog mailed just once, in October 1999. Offering many hand-crafted gifts, home decor, furniture, artwork, jewelry and accessories, the book was targeted to capture the holiday buying market.
“We learned there is a definite market there for it, but that we need to do that periodically and keep it unique,” says Warren.
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