Sundance Catalog spent years building a brand and an audience. Now it is spinning off in new directions

By Catalog Success Staff

“Rural Route 3 is still very much a test,” says Erdos. “We are still learning as we go along. Trying to bring in quality buyers and learn from that file. We are still playing with page count and time of year and customer. It is a work in progress.”

But if successful, the 25- to 45-year-old female demographic represents an excellent platform for future growth, says Beck. Not only is it possible that these customers could stay with the catalog for 30 years, but it is the first demographic that has children, which could be a whole new area for Sundance.