Case Study: Sundance Catalog
Sundance Catalog spent years building a brand and an audience. Now it is spinning off in new directions
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“The biggest challenge was trying to target the affluent buyer in that age range, with that income. It is a very small universe,” says Erdos.
Rural Route 3 tested prospect lists it had used for the core book, but was now looking for customers with disposable income and a lower age. It also targeted out-of-category lists of accessory buyers, jewelry buyers and shoe buyers.
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- Sundance Catalog
Catalog Success Staff
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