Sundance Catalog spent years building a brand and an audience. Now it is spinning off in new directions

By Catalog Success Staff

“It was a separate market segment,” says Warren. “They needed to experience something more in touch with their value system. They wanted a different connection than their mother.”

Rural Route 3 looks nothing like Sundance. The clothing has a rural/Western feel, but it is more chic and cutting edge. Beck describes it as representing fun.