Sundance Catalog spent years building a brand and an audience. Now it is spinning off in new directions

By Catalog Success Staff

In the past 30 years, Sundance has become more than a tiny village of beauty. It is now home to a host of non-profit organizations founded by Redford, including The Sundance Film Festival, one of the largest and most prestigious film festivals in the world; The Sundance Institute, which operates educational programs on every creative aspect of the film-making process; and summer theatres. The Sundance Resort, a recreational lodge featuring skiing and equestrian sports, as well as an organic farm, are also located in the village and serve as primary funding sources for the non-profit ventures.