Sundance Catalog spent years building a brand and an audience. Now it is spinning off in new directions

By Catalog Success Staff

“Rural Route 3 was led by the understanding that there was a younger demographic. [We needed a new catalog] so that we weren’t sending mixed messages,” says Beck. “The consumers we are mailing to, they come to the festival, live the lifestyle that [goes with it]. We are trying to provide the clothing that they are after. This book is the way we want to do it.”