Sundance Catalog spent years building a brand and an audience. Now it is spinning off in new directions

By Catalog Success Staff

Sundance’s Director of Marketing Matey Erdos, who handles the company’s mailing list testing and use, gained specialized knowledge in prospecting. While Sundance had used rented lists to prospect in the past, the Jewelry book launch required Erdos to work closely with its list broker, AZ Marketing of Cos Cob, CT. Together, they targeted new prospects using apparel lists that were segmented to just accessory buyers. Also, prospect names were gathered through ads in fashion magazines and with bind-ins in Sundance Catalog.