Case Study: Sundance Catalog
Sundance Catalog spent years building a brand and an audience. Now it is spinning off in new directions
Jewelry
Just as it had experienced brand and imaging issues in its core book, Sundance had to face them with the Jewelry book.
“We work very hard to reflect [the mission of Sundance],” says Warren of Jewelry. “We make that effort on the other books, but there we focus more on the individual expression. Sundance is very much about supporting individual expressions.”
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