Sundance Catalog spent years building a brand and an audience. Now it is spinning off in new directions

By Catalog Success Staff

“The life was well beyond what we were giving it,” Warren says of the jewelry line. “The timing was based on growth and our own awareness to give [the merchandise] the space it needed and to not jeopardize the other categories.” Jewelry mails four times a year and was spun off to meet the demand of the core book’s jewelry buyers.