Case Study: Sundance Catalog
Sundance Catalog spent years building a brand and an audience. Now it is spinning off in new directions
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Nestled at the base of Utah’s Mount Timpanogos, among the giant pine trees lies a small 6,000-acre village. Established in 1969 by Robert Redford, the area has become an educational resource for artists and a place of recreation that fosters social and environmental responsibility. The resort area was purchased by Redford with his earnings from the 1967 film “Butch Cassidy and the Sundance Kid,” from which the village gets its name.
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- Sundance Catalog
Catalog Success Staff
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