Summer’s Hottest Topics From the Cross-Channel Executive Summit

“So-Lo-Mo” is Here to Stay
The consumer hasn’t changed, but the social media, localization and personalization of content and mobile tools have dramatically evolved to deliver the shopping experience consumers have always wanted. According to Forrester Research’s Sucharita Mulpuru, the challenge that retailers face is monetizing “so-lo-mo.” Without a strategy that includes all of these factors (social, local and mobile) to make your enterprise and customers unique, it’s difficult to take full advantage of these game changers and harder still to profit from them.