Summer’s Hottest Topics From the Cross-Channel Executive Summit

You’ve Got to Understand Your Customer … Really
The beauty of today’s technology is that it offers incredible insights that can be used to help consumers make better purchase decisions. For retailers, this means paying much closer attention to all of the touchpoints along the path to purchase. This includes how and when a customer shops, what they view, what products they consider and, finally, what and when they buy. A sound strategy paired with cross-channel technologies allows retailers to put all of this intelligence to profitable use.