Summer’s Hottest Topics From the Cross-Channel Executive Summit

A Disjointed Experience Threatens Store Performance
The store may still be king — a recent study found that 93 percent of all sales occur in brick-and-mortar stores — but creating a disjointed experience is sure to threaten its leadership position. Consumers want an organized shopping experience regardless of channel. The most successful retailers create the same orderly experience through functional, user-centric design both in their physical store(s) and online. It’s critical to avoid clutter and design that doesn’t force consumers to adapt their natural behavior to shop.