Summer (or Autumn?) Reading

Extinct Business Model?
That’s not to say the print catalog as we know it is going extinct. Check out Joe Keenan’s feature on pg. 27 and you’ll see for yourself. But it’s the prospecting and ordering model that’s changing. The catalog used to be a one-stop shop. Consumers received it in the mail, browsed through it, pulled out the order form, filled it out and mailed it in. It remained a one-stop shop when toll-free numbers supplanted order forms some 20 years ago.