Cover Story: One Step at a Time

Analytics Beget Product Categories
With a 76-year history steeped in brick-and-mortar retail, integrating an e-commerce website into its operations has proven challenging for Meijer. One such cause for concern was how to determine which products in its vast selection should be sold online and which shouldn't. To help it answer that question, Meijer turned to a decidedly modern retailing tool: web analytics.