Cover Story: One Step at a Time

"Our challenge is to make sure customers are aware that they can buy many things online, in addition to the store," says Nakfoor. "We're a regional company with our stores and a national company online. Although there's crossover, we can't say that all of our customers are the same. We have to figure out how we take the customers that really love our grocery store, really love our specials in the stores, and give enough of that same look and feel and that same service to them online so that they become Meijer.com customers, too."