Cover Story: One Step at a Time
Successfully?integrating an?e-commerce site into its?retail-centric?organization?has Meijer flourishing
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Joe Keenan
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To help spread that message, Meijer invested time and money into improving store labeling and signage, store associate training, print and online messaging, and its return process, among other things, to inform and remind customers that if they can't find what they're looking for in the store, they can go online.
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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