Cover Story: One Step at a Time
Successfully?integrating an?e-commerce site into its?retail-centric?organization?has Meijer flourishing
E-commerce has benefited Meijer in various ways, but two areas stand out: increased sales, and increased traffic generated for Meijer's 190 "supercenters" throughout its five-state footprint of Michigan, Ohio, Indiana, Illinois and Kentucky. The website is still a work in progress, however, as online sales account for only a fraction of total revenues.
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