Cover Story: One Step at a Time
Successfully?integrating an?e-commerce site into its?retail-centric?organization?has Meijer flourishing
"Meijer has a great asset in its brand," notes Corbin de Rubertis, president of Qponix, a joint venture between Meijer and Fry Partners focused on web and mobile applications for grocery retailers and publishers. "Although it's not a national brand from a physical retail standpoint, this is changing quickly online."
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