Cover Story: One Step at a Time

That said, Meijer's marketing strategy for social media and mobile is still developing, says Nakfoor. But the company realizes the importance of being out there to connect with customers in vehicles other than more traditional channels such as its website, print ads and TV commercials. Along with its website and email– — where Meijer has a dedicated team working exclusively on email address acquisition– — social media and mobile are being counted on to grow this retail-centric brand.