Cover Story: One Step at a Time

While acknowledging that Meijer's website has become more promotional lately because of the marketplace, Nakfoor is quick to point out that it must be careful to not let the internet's promotional environment dictate what happens in its brick-and-mortar stores.

Technology Paves the Future
Realizing that it waited too long to enter the e-commerce fray, Meijer's not making the same mistake twice when it comes to social media and mobile. The company has a fan page on Facebook and followers on Twitter, as well as a smartphone app for mobile commerce. Meijer also offers its mobile customers two software widgets — MealBox and WineList — which can be accessed on an iPhone. These applications allow consumers to view products, recipes, wine suggestions, download coupons, enter contests, etc.