Cover Story: One Step at a Time
Successfully?integrating an?e-commerce site into its?retail-centric?organization?has Meijer flourishing
The price wars have "forced us to be more promotional," says Nakfoor. "If you're not offering the hot marketing hook, you're not doing much business today. The whole Wal-Mart approach to who's going to own the category online is presenting a challenge to everybody in those categories. You really do have to pay attention to your competition because online it's so easy for customers to make a decision based on price. If you're not there, you're just not going to do the business."
Related Content
Comments
