Cover Story: One Step at a Time

'Price Wars'?Drive Promotions
Following the much publicized price wars engaged in by online retailers leading up to the 2009 holiday season (particularly Amazon.com and Wal-Mart), Meijer was forced to alter its promotional strategy. To that end, Meijer.com featured a special section during the holiday season called "Elf's Daily Steal," where certain products were highlighted each day at significantly reduced prices. Meijer.com also rolled out free shipping offers, free gifts with purchases and showcased products from its weekly circular ads on ?its homepage.