Success Depends on the Growth of Your 12-month Housefile

* Convert inquirers. Catalog requesters are an excellent source of prospects. Review your remail strategy. How many times should you be mailing to nonconverting inquiries? More than likely, three, four, five or more times.

Takeaway tip: After you’ve maximized mailings to the nonconverting inquiries, have one of the cooperative databases model the remaining names. They’ll identify which inquiry names to remail.