Success Depends on the Growth of Your 12-month Housefile

Seven Ways to Boost Your Housefile

Following are seven ways to increase your 12-month housefile rates.

* Target and try to reactivate customers who haven’t bought in more than 36 months. Encourage them by offering incentives to buy. Segment based on recency and dollar amount. You may find that the high dollar RFM cells need to be mailed.