Success Depends on the Growth of Your 12-month Housefile

Stephen R. Lett is president of Lett Direct, a catalog consulting firm specializing in circulation planning, forecasting and analysis since 1995. He spent the first 25 years of his career with leading catalog companies; both business-to-business and consumer. He can be reached at (302) 537-0375, or via e-mail from the Web site: www.lettdirect.com.