Tips for Implementing a Subscription E-Commerce Program

Product demo companies have three competitive advantages:

• Know thy (users) self: Marketers must make their products fit consumers’ personal styles. For fashion retailers, a clear understanding of the look users desire is essential.
• Ring for help: Typically the monthly charge for a demo box is low, but the goods shipped tend to be on the premium side. The best companies in this space shift their thinking from customer support to concierge-level service to engage their clientele.
• What else have you got?: Companies that send an array of products monthly must keep their selections fresh! Maintaining a diverse inventory that meets customer profiles is key to conversion.

As the subscription e-commerce space evolves, additional business models will surely emerge. Regardless, success will always stem from an obsession to differentiate the company and create a personalized experience for customers.