Tips for Implementing a Subscription E-Commerce Program

Commodity automation companies enjoy three advantages:

• Make me laugh: Dollar Shave Club parlayed its video into thousands of paying customers by creating entertaining content paired with a quality product.
• All together now: Whether there's a price advantage or convenience, consumers like bundled products. Bundling appeals to guys who can forget about bathroom or kitchen staples, which arrive in a timely manner.
• Keep my costs low: Price will always be a major factor with commodity goods. Whether market level or below, pricing frees people from making the weekly trip to Wal-Mart.

Demoing Products
Demoing products moves the traditional retail experience of trying on clothes or jewelry directly to the home. A company sends a monthly shipment for a trial period before charging the customer. Two examples: Trunk Club provides men's fashion items tailored to their personal style, and RocksBox provides women a sampling of jewelry items.