Subscriber Engagement: Top Apparel Brands Pulling Away From the Field

The Losers
The four worst-performing senders are clearly not taking full advantage of email to create meaningful interactions with their customers. Compared to the top four, their messages were nearly 19 times more likely to be delivered to the spam folder and 82 times more likely to draw complaints. And while their subscribers had ample opportunities to rescue their messages from the spam folder, they rarely did: it happened in only 0.4 percent of cases.