Subscriber Engagement: Top Apparel Brands Pulling Away From the Field

Comparing the blended averages of the top four brands to the bottom four, and to the other 35 senders in the group, presents a consistent picture of high performers pulling away from the field while low performers falling far behind. The combined average Sender Score for the top four (96) placed them comfortably ahead of the middle (86) and vastly ahead of the bottom four (54). The best senders’ messages were read 77 percent more frequently than the middle group's and 240 percent more frequently than the bottom four's messages. The top group's messages were more than 10 times as likely to be rescued from the spam folder than the bottom four's.