Subscriber Engagement: Top Apparel Brands Pulling Away from the Field

By Tom Sather

The Winners
Abercrombie & Fitch had the highest average read rate and Sender Score of the group, and managed to score in the top five in every metric we measured. J.Crew achieved the highest TINS rate, and only barely trailed Abercrombie in read rate and Sender Score. Compared to the rest of the group, these two brands’ messages were read more than twice as frequently and their Sender Scores were twice as high.

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Tom Sather Author's page Tom Sather is Return Path’s senior director of email research. Tom uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox. He began his Return Path career as an email deliverability consultant working with top-brand clients like eBay, MySpace, IBM and Twitter. Tom’s previous experience includes roles with email service provider Experian and on the abuse desks for AOL, Bellsouth, AT&T and GTE.

Subscriber Engagement: Top Apparel Brands Pulling Away From the Field