Subscriber Engagement: Top Apparel Brands Pulling Away From the Field
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Tom Sather
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Customers go further for the brands that truly inspire them. In email, that means not merely reading their favorite brands’ messages, but searching the spam folder when they can't find them. Among top apparel retailers, Abercrombie & Fitch and J.Crew distance themselves from the rest in these as well as other measurements of subscriber engagement.
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