Subscriber Engagement: Top Apparel Brands Pulling Away from the Field

By Tom Sather

Customers go further for the brands that truly inspire them. In email, that means not merely reading their favorite brands’ messages, but searching the spam folder when they can't find them. Among top apparel retailers, Abercrombie & Fitch and J.Crew distance themselves from the rest in these as well as other measurements of subscriber engagement.

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Tom Sather Author's page Tom Sather is Return Path’s senior director of email research. Tom uses his knowledge of ISPs, spam filters and deliverability rules to advise marketers on how to get their email delivered to the inbox. He began his Return Path career as an email deliverability consultant working with top-brand clients like eBay, MySpace, IBM and Twitter. Tom’s previous experience includes roles with email service provider Experian and on the abuse desks for AOL, Bellsouth, AT&T and GTE.

Subscriber Engagement: Top Apparel Brands Pulling Away From the Field