Tackling ‘Findability’ on a Mobile Site

I encourage you to try this exercise yourself. Spend one minute on each of the five mobile sites trying to find the above products.

To help retailers test their mobile site findability, we created a Mobile Site Experience Audit to self-assess experiences qualitatively and quantitatively. The audit provides a methodology for analyzing a mobile site from a consumer's perspective, ultimately answering the question, "Is it effortless for consumers to search, navigate and discover products on my mobile site?" I encourage all Retail Online Integration's readers to download the audit and see how your site stacks up.