Tackling ‘Findability’ on a Mobile Site
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It's the same language after all, so shouldn't the same bank of product attributes work? In addition, many retailers claim that their mobile sites or apps are meant to emulate the role of personal shopper for customers. People have their phones with them constantly, and the most common site they visit while in-store is the mobile site for that very store.
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- Companies:
- Gap
- J.C. Penney
Justin Fogarty
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