Tackling ‘Findability’ on a Mobile Site

Exploring this concept, BloomReach worked with UserTesting.com to run a findability study of five retailers’ websites with a panel of every-day consumers. Each panelist was given an image of a product carried by a specific retailer and the retailer's mobile site. Take a look at the images and brands provided in the photo box in the upper right-hand corner (images are listed in the following order: Bed Bath & Beyond, Chico's, J.C. Penney, J.Crew, Gap).