Tackling ‘Findability’ on a Mobile Site
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But what about on a mobile site? Can a shopper with a specific item in mind find it on your mobile site? In other words, what's the "findability" of your mobile site? Given the increase of mobile traffic and the revenue impact of mobile and mobile-influenced sales, the concept of findability is critical.
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- Companies:
- Gap
- J.C. Penney
Justin Fogarty
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