Study Reveals Tremendous Facebook Growth for Retailers

However, some retailers choose to have a "closed wall" vs. an "open wall." The study revealed that limiting this engagement doesn't significantly lower engagement rates. American Eagle has a "closed wall," and its fan base grew 41 percent during the span of the study.

Retailers are able to expand their brand experience using social media, a tool that has emerged to allow retailers to connect their physical and online worlds into a single entity. By reaching out and offering special deals, social media is effective at driving web traffic into foot traffic, as the stores surveyed also saw growth in their brick-and-mortar stores. With an estimated population of of 4 million, retailers can't afford to pass up the social media space.