Study Reveals Tremendous Facebook Growth for Retailers

"Retailers are using Facebook as a way to market, establish and promote their brand," says Ladouceur. "Promotions are being offloaded from Facebook to microsites. Say someone goes to a brand's Facebook page — they either like it or don't. Then they're directed to a promotional engagement, where the retailer can monitor the amount of activity surrounding the promotion. This activity is generally a significant multiplier of engagement."